VISUAL DESCRIPTION
This is a vintage advertisement featuring the headline "AVRO chooses EXIDE. " The ad explains that the AVRO TUDOR 1, which is set to be the first British air liner to operate on the London-New York route for B. O. A. C. , uses Exide batteries exclusively. It touts the Tudor II as well and emphasizes benefits such as lighter weight with greater capacity, better performance with longer life—reasons why a majority of Britain's leading aircraft manufacturers have chosen Exide as initial equipment on their latest passenger and freight aircraft. Below this explanatory text, there's a list of different aircraft models alongside their corresponding manufacturers. Each pair indicates that these specific aircraft are fitted with Exide batteries. The list includes various prominent aviation names like Armstrong Whitworth, Avro, Bristol Aeroplane Company, De Havilland Aircraft Company Ltd. , Fairey Aviation Co. Ltd. , Handley Page Ltd. , Hawker Aircraft Ltd. , Short Brothers & Harland Limited, Vickers-Armstrongs Limited. At the bottom of the ad is information about Exide itself: "Exide Aircraft Batteries, " provided by The Chloride Electrical Storage Company Limited at Clifton Junction near Manchester. The overall design of this advertisement reflects mid-20th-century styles commonly found in print media related to industrial or technological products.

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