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13858516
Wall Art and Photo Gifts from Mary Evans Picture Library
13858516
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32302410
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> New Images July 2023
VISUAL DESCRIPTION
The image is a vintage advertisement for Exide Aircraft Batteries, presented in a black-and-white newspaper format. The heading "IS THIS A RECORD?" is prominently displayed at the top of the ad, suggesting an impressive feat or milestone. The body text below claims that within twelve months, most of Britain's leading aircraft manufacturers have switched to Exide Aircraft Batteries as their initial equipment. It touts the batteries' improved quality and performance over competitors and emphasizes that they are not just new but represent a significant advancement with longer life and better performance. A list follows under "The following aircraft fly with EXIDE FZ Batteries as initial equipment, " naming various aircraft models from different manufacturers such as Airspeed Ambassador, Avro Tudor I & IV, Bristol Freighter, de Havilland Comet & Dove among others—indicating widespread adoption in the industry. At the bottom of the ad is another bold line stating "EXIDE AIRCRAFT BATTERIES, " reinforcing brand recognition. Finally, it includes information about the manufacturer: "THE CHLORIDE ELECTRICAL STORAGE CO. LTD. , Exide Works, Clifton Junction, nr Manchester. " Overall, this advertisement aims to convey reliability and industry endorsement for Exide's product while inviting inquiries for more detailed specifications on these batteries by encouraging readers to write for them.
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