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13858505
Wall Art and Photo Gifts from Mary Evans Picture Library
13858505
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32302388
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VISUAL DESCRIPTION
In this simple yet striking black-and-white advertorial piece from October 19, 1935, we see a bold declaration: "ENGLAND TO AUSTRALIA record flight," followed by acknowledgment that Sir Charles Kingsford-Smith relied on Exide Batteries for this historic journey. The minimalist design focuses entirely on this achievement, using large fonts to emphasize both the feat itself and the brand behind it—a marketing strategy aimed at aligning Exide with pioneering accomplishments in long-distance flight.
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