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13856067
Wall Art and Photo Gifts from Mary Evans Picture Library
13856067
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32299684
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage advertisement featuring the British Thomson-Houston Co. Ltd. , promoting their B. T. H. Magnetos, which are devices used to generate electrical currents for ignition in engines. The ad highlights several notable achievements associated with B. T. H. Magnetos: 1. They were fitted on the first airship to cross the Atlantic, specifically mentioning the Naval Airship R-34. 2. These magnetos were also used on aeroplanes that won first and second prizes in an Aerial Derby. 3. Additionally, they secured the highest altitude record. The image shows a classic car with two occupants driving away from what appears to be a large explosion or fire in the background, possibly symbolizing power and performance linked to using B. T. H products. Above this scene is an illustration of an airship (presumably representing the R-34) flying through clouds, further emphasizing their association with aviation milestones. The text praises B. T. H Magnetos for having "a high reputation amongst pilots for endurance and reliability, " asserting that all parts are British in design and workmanship. At the bottom of the advertisement is a logo consisting of overlapping letters "BTH" along with information about The British Thomson-Houston Co. , Ltd. , located at Lower Ford Street, Coventry, England—a member of the British Internal Combustion Manufacturers Association. Overall, this advertisement aims to build trust in B. T. H products by associating them with successful technological feats and reliable performance.
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