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13855981
Wall Art and Photo Gifts from Mary Evans Picture Library
13855981
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32299558
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage advertisement for a product called "Oddie, " produced by Brown Brothers (Aircraft) Ltd. The ad features a bold headline that reads, "As it's put. . . so it stays, " emphasizing the reliability and secure fastening capabilities of the Oddie fastener. Below this headline is an illustration of the Oddie fastener itself—a metal component with what appears to be a central recessed area and several protruding tabs or wings. The text below the image provides further details about why an Oddie is different from ordinary fasteners: it won't come loose because it has no threads that can work loose due to vibration. It explains how the tension in these spring-loaded devices holds them securely in position, ensuring they stay fixed even under challenging conditions such as those encountered on aircraft where vibrations are common. Furthermore, there's mention of ease of assembly—these parts do not require any special tools for installation—and their reusability, which was likely an important selling point at the time. The ad concludes with another endorsement of the brand name "Oddie" followed by contact information for Brown Brothers (Aircraft) Ltd. , including their address at Airport Works, Hounslow Rd. , Feltham. Overall, this advertisement highlights both functional benefits and user convenience associated with using Oddie fasteners in industrial applications like aircraft manufacturing during an era when reliable mechanical components were essential to technological progress and safety.
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