VISUAL DESCRIPTION
This is a vintage advertisement for Y-front underwear, featuring an illustration of two men. The main figure is a man dressed in white Y-front briefs and an undershirt, holding a golf club over his shoulder as if he has just taken a swing. He appears confident and relaxed, epitomizing the comfort and freedom of movement that the product promises. In the background, there's another man seated comfortably in formal attire with his legs crossed, looking on approvingly at the golfer. His presence suggests that this underwear is suitable for both active lifestyles and more refined settings. The ad includes text highlighting "Scientifically designed Underwear Made for the man in UNIFORM, " suggesting that these undergarments are ideal for men who require both comfort and uniformity in their daily wear. It emphasizes new ideas in underwear design to provide freedom from discomfort or tightness. The price "4/3 PER GARMENT" indicates the cost per item at that time period (four shillings and three pence). Atop the page floats an image of an airplane towing a banner with "Y-Front" written on it, which implies innovation akin to modern technology. Below are additional options available such as VESTS. . . SHORTS. . . MIDWAYS. . . LONGS indicating different styles offered by Y-Front to cater to various preferences or needs. Finally, information about distribution by Lyle & Scott Ltd. , located in Hawick Scotland with office details included below rounds off this classic piece of advertising history.

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