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13834782
Wall Art and Photo Gifts from Mary Evans Picture Library
13834782
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32289810
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage advertisement for Short Brothers & Harland Ltd. , featuring an illustration of the Short Sealand aircraft at the top and text content below. The ad uses a detective theme with references to Scotland Yard, suggesting that choosing their aircraft is as obvious as solving a simple case for a skilled detective. It includes phrases like "Scotland Yard methods say 'Elementary, Sir!'" and plays on the notion that their seaplane's superiority is clear-cut evidence. The image also contains two sections titled "FLYING-BOAT PERSONALITIES" and "SHORTS, " each highlighting aspects of the company or individuals associated with it. In particular, there's an inset photograph of Capt. F. J. Bailey with accompanying text about his career and experience flying Shorts' planes. Below these sections are further details about Shorts being one of the first manufacturers of aircraft in the world, along with their address in Belfast. Overall, this caption provides context to what appears to be an old-fashioned advertorial piece aimed at promoting Short Brothers & Harland Ltd. 's Sealand aircraft by associating it with reliability and straightforward choice for potential buyers such as airline operators, charter companies, and VIPs.
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