VISUAL DESCRIPTION
This is a vintage advertisement for Air France, promoting "2 WAYS TO WINTER SPORTS BY AIR FRANCE. " The ad features two stylized skiers in mid-action against a backdrop of snowflake motifs. On the left side, one route is described as the "direct 'one day' route, " leaving London at 9 a. m. via Geneva and arriving the same day at resorts in the French Alps and Swiss Valais and Jura districts with destinations like Villars, Gstaad, Saanenmoser, Caux, St. Cergue listed. The return fare to Geneva is noted as £12 15s. 0d. On the right side, an alternative service leaves London at 1:30 p. m. to Paris where overnight stay occurs before heading next day to Zurich for Bernese Oberland and Engadine—Wengen, Mürren, Grindelwald, Scheidegg, Davos are among places mentioned along with Arosa Klosters St Moritz etc. , with a return fare of £13 16s. Od. The bottom part of the ad provides contact information for Air France's office located at "52 HAYMARKET LONDON S. W. I. , TELEPHONE WHITEHALL 9671-4" indicating how customers could obtain details about all Air France services from this address or phone number. The design reflects advertising styles of mid-20th century travel marketing with its bold text headers and graphic illustration emphasizing ease of travel and access to popular winter sports destinations through air travel.

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