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Advertising card for Thoms Castile Soap of Manchester
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Advertising card for Thoms Castile Soap of Manchester
Advertising card by Louis Wain for the Gold Medal-winning Thoms Castile Soap - the Best in the World - manufactured by David Thom & Co. Ltd. of Pendleton, Manchester. Featuring a cheeky black cat having no bother at all with the weekly washing... Date: 1910
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 18075579
© Mary Evans / Grenville Collins Postcard Collection
Anthropomorphic Anthropomorphism Apr18 Boxes Castile Laundry Soap Soaps Thom Wain Wash Washes Washing Washtub
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EDITORS COMMENTS
Step into the charming world of Louis Wain's advertising art with this card for Thoms Castile Soap, the Gold Medal-winning brand manufactured by David Thom & Co. Ltd. of Manchester in 1910. The playful illustration showcases a cheeky black cat effortlessly enjoying its weekly washing routine, as if it were a leisurely activity rather than a chore. The cat sits comfortably in a washtub, surrounded by neatly stacked Castile Soap boxes, wearing an apron that reads "Thoms Castile Soap." Anthropomorphisation, a common advertising technique during this era, is evident in the anthropomorphic cat, which adds a whimsical touch to the advertisement. The cat's human-like qualities and facial expression convey a sense of relaxation and contentment, making the mundane task of washing seem enjoyable. The Gold Medal-winning Thoms Castile Soap was renowned for its high-quality and effectiveness, making it the "Best in the World" according to the advertisement. The company's reputation for producing superior soaps was well-established, and this card effectively communicates the brand's desirability and reliability to consumers. Louis Wain's distinctive illustration style, characterized by his anthropomorphic animals and intricate detail, adds to the allure of this advertising card. The image invites viewers to imagine a world where even the most mundane tasks can be transformed into enjoyable experiences, thanks to the power of Thoms Castile Soap. This charming and nostalgic piece of advertising art is a testament to the creativity and innovation of the early 20th century advertising industry and serves as a reminder of the enduring appeal of anthropomorphic characters in art and popular culture.
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