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WW2 recruitment poster, Thousands of women needed now in the ATS, WaF
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WW2 recruitment poster, Thousands of women needed now in the ATS, WaF
WW2 recruitment poster, Thousands of women needed now in the ATS, WaF, vital to the offensive. Full information at the nearest recruiting centre or your employment exchange. Date: circa 1940
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 23430836
© Mary Evans Picture Library/Onslow Auctions Limited
Effort Employment Join Metro Needed Offensive Patriotic Patriotism Persuasion Platform Recruiting Recruitment Subway Thousands Underground Vital Waaf
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This evocative WW2 recruitment poster from circa 1940, published by Mary Evans Prints Online, calls on thousands of women to join the Auxiliary Territorial Service (ATS) and Women's Auxiliary Force (WaF) for the vital offensive effort during the Second World War. The poster's powerful imagery features a determined woman in uniform, poised on an underground platform with a subway train in the background, symbolizing the readiness and eagerness of women to answer the call to duty. The caption below reads, "Thousands of women needed now in the ATS, WaF," emphasizing the urgency of the recruitment drive. The poster continues, "vital to the offensive," highlighting the crucial role women would play in the war effort. Women were encouraged to seek out full information at their nearest recruiting center or employment exchange to join this patriotic cause. The 1940s, a decade marked by sacrifice and resilience, saw women stepping up to the plate in unprecedented numbers, taking on roles traditionally held by men in various industries and on the home front. This poster is a testament to the powerful persuasive messaging used during wartime to mobilize the population and galvanize support for the war effort.
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