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WW2 poster, Take Great Care of your Tyres - if 90% of the worlds rubber is in enemy
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WW2 poster, Take Great Care of your Tyres - if 90% of the worlds rubber is in enemy
WW2 poster, Take Great Care of your Tyres - if 90% of the worlds rubber is in enemy hands, and the remaining 10% is needed for the Forces, whats going to happen when your present tyres wear out?? Date: early 1940s
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Media ID 23430846
© The Estate of C.K. Bird / Onslow Auctions Ltd / Mary Evans
Conservation Fougasse Guidance Information Maintenance Rubber Supplies Supply Tyres
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Take Great Care of your Tyres: If 90% of the World's Rubber is in Enemy Hands, What's Going to Happen When Yours Wear Out? (Early 1940s) During World War II, rubber supplies became a critical resource for the Allied forces. Approximately 90% of the world's rubber production was under the control of the Axis powers, leaving only a small percentage available for the Allies. This WW2 poster, designed by the renowned British satirical artist, Fougasse, highlights the importance of conserving and maintaining tyres during this time of scarcity. The poster, titled "Take Great Care of your Tyres: If 90% of the World's Rubber is in Enemy Hands, What's Going to Happen When Yours Wear Out?" depicts a man standing next to a car with bald tyres, looking worriedly at the ground. The image conveys the gravity of the situation, as the man's worn-out tyres symbolize the limited rubber supplies available to the Allies. The poster serves as a reminder for individuals to take great care of their tyres and practice conservation measures to ensure their longevity. The text below the image reads, "Keep your tyres properly inflated. Keep them free from nails and other sharp objects. Drive smoothly and avoid unnecessary wear." These simple actions could significantly extend the life of tyres, thereby preserving the precious rubber supplies for military use. The poster's stark message underscores the importance of individual responsibility during wartime. By following the guidance provided, civilians could contribute to the war effort and help ensure the safety and success of the Allied forces. This powerful image serves as a poignant reminder of the sacrifices and resourcefulness required during times of war.
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