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WW2 poster, For a Certain Harvest invest in National Savings. Date: circa 1945

WW2 poster, For a Certain Harvest invest in National Savings. Date: circa 1945


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WW2 poster, For a Certain Harvest invest in National Savings. Date: circa 1945

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Media ID 23430818

© Mary Evans Picture Library/Onslow Auctions Limited

1945 Agriculture Campaign Cash Effort Finance Future Harvest Invest Investment Manual Money Movement Patriotic Patriotism Persuasion Plough Ploughing Ploughman Save Savings Support


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For a Certain Harvest - Invest in National Savings,

EDITORS COMMENTS
a powerful and evocative WW2 poster from circa 1945, calls upon the British public to support the war effort through investment in National Savings. The image depicts a determined ploughman, dressed in traditional workwear, leading a team of horses as they plough a rich, golden field. The sun sets behind him, casting a warm glow over the rural countryside. The caption above the scene reads, "For a Certain Harvest: Invest Now in National Savings Certificates." The poster is a poignant reminder of the wartime spirit of unity and sacrifice that defined the 1940s. The image of the ploughman, a symbol of hard work and perseverance, underscores the importance of investing in the future, both for the individual and for the nation. The use of the harvest as a metaphor for the fruits of one's labor emphasizes the idea that investment is a means of ensuring a bountiful future. The National Savings Movement, which was established in 1861, played a significant role in financing the British war effort during WW2. The movement's campaigns, like this one, were designed to encourage individuals to save and invest in government bonds, thereby providing the necessary funds for the war effort. The poster's use of patriotic imagery and language, such as "For a Certain Harvest," was intended to appeal to the sense of duty and pride that many Britons felt during this time. Overall, "For a Certain Harvest: Invest in National Savings" is a powerful reminder of the sacrifices made during WW2 and the enduring power of collective action.

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