Home > Animals > Mammals > Bovidae > Aries
WW2 - Home Front - Make-do and Mend Poster
Wall Art and Photo Gifts from Mary Evans Picture Library
WW2 - Home Front - Make-do and Mend Poster
The iconic WWII home front public information poster from the Ministry of Informations Make Do And Mend campaign. Date: 1940
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 23269552
© ary Evans / The National Archives, London. England
Iconic Information Issued Mend Rationing Repair Repairing
FEATURES IN THESE COLLECTIONS
> Animals
> Mammals
> Bovidae
> Aries
> Europe
> United Kingdom
> England
> Posters
> Mary Evans Prints Online
> New Images August 2021
> Posters
> Historical Posters
> WW2
EDITORS COMMENTS
This evocative WW2 poster, titled "Make-Do and Mend," is a poignant reminder of the home front during the Second World War. Issued by the British Ministry of Information in 1940, this public information poster encourages citizens to make the most of their clothing resources during wartime rationing. The image features a woman sitting at a sewing machine, meticulously repairing a torn dress, while her young daughter looks on with anticipation. The poster's text reads, "Tear it, Wear it, Mend it, Sew on a Button, Darn a Hole, Turn a Collar, Use a Fringe in Place of a Frayed Edge, Make a Fashion Feature of a Necessity." The Make-Do and Mend campaign was a crucial part of the British war effort, as it helped to conserve precious resources and reduce the demand for new clothing. With fabric rationing in place, families were encouraged to repair and reuse their existing clothes, rather than buying new ones. This poster, with its simple yet powerful message, became an iconic symbol of the resilience and resourcefulness of the British people during the war. The poster's design is both practical and inspiring, reflecting the spirit of innovation and adaptability that characterized the home front during this challenging time. Its enduring appeal continues to resonate with audiences today, serving as a reminder of the ingenuity and determination that helped the British people to overcome the hardships of war.
MADE IN THE UK
Safe Shipping with 30 Day Money Back Guarantee
FREE PERSONALISATION*
We are proud to offer a range of customisation features including Personalised Captions, Color Filters and Picture Zoom Tools
SECURE PAYMENTS
We happily accept a wide range of payment options so you can pay for the things you need in the way that is most convenient for you
* Options may vary by product and licensing agreement. Zoomed Pictures can be adjusted in the Basket.
