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Postwar poster, Don t keep him waiting for his civvies
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Postwar poster, Don t keep him waiting for his civvies
Ministry of Supply postwar poster, Don t keep him waiting for his civvies -- our target is, each serviceman must have hat, suit, shirt, two collars, tie, two pairs of socks, pair of shoes, raincoat.
circa 1945
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Media ID 23042734
© Mary Evans Picture Library/Onslow Auctions Limited
1945 Civilian Civvies Collars Ministry Pair Pairs Postwar Raincoat Return Serviceman Shirt Shoes Socks Supply Target Waiting
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Don't Keep Him Waiting for His Civvies
EDITORS COMMENTS
: A Postwar Call to Action for Clothing the Returning Heroes of World War II This evocative poster, titled "Don't Keep Him Waiting for His Civvies," was produced by the Ministry of Supply in the United Kingdom during the post-World War II era, circa 1945. The poster serves as a powerful reminder of the urgent need to provide clothing for the millions of servicemen and women who were demobilized after the long years of conflict. The image features a determined and expectant serviceman, dressed in his military uniform, standing before a rack of civilian clothes. His gaze is fixed on the viewer, conveying a sense of anticipation and eagerness to resume his civilian life. The caption below the image sets the tone for the message, urging the public to help ensure that each serviceman receives the essential items he needs to make the transition from military to civilian life: a hat, suit, shirt, two collars, tie, two pairs of socks, a pair of shoes, and a raincoat. The poster's design is both striking and effective, with bold typography and a clear, concise message that leaves no doubt as to the importance of the cause. The use of the imperative "Don't Keep Him Waiting" creates a sense of urgency, while the image of the serviceman reinforces the human impact of the campaign. The "Don't Keep Him Waiting for His Civvies" poster is a poignant reminder of the sacrifices made by the men and women of the armed forces during World War II and the crucial role that civilians played in supporting them during the transition to peacetime. This powerful image is a testament to the enduring spirit of community and cooperation that emerged from the challenges of war. Mary Evans Picture Library/Onslow Auctions Limited. Reproduced with permission from Mary Evans Prints Online. Not to be used for commercial purposes.
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