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Poster, The need is growing, Dig for Victory still, WW2
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Poster, The need is growing, Dig for Victory still, WW2
Poster, The need is growing, Dig for Victory still.
1940s
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 23042798
© Mary Evans Picture Library/Onslow Auctions Limited
Advice Digging Foot Grow Growing Guidance Information Soil Spade Vegetables Victory
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EDITORS COMMENTS
The haunting image of this 1940s WW2 poster, titled "The need is growing, Dig for Victory still," serves as a poignant reminder of the resilience and determination of the British people during the trying times of the Second World War. The poster, which is part of the extensive collection at Mary Evans Picture Library/Onslow Auctions Limited from Mary Evans Prints Online, depicts a determined foot clad in a Wellington boot, sinking a spade deep into the rich, dark soil. The caption above the image reads, "The need is growing," emphasizing the growing demand for food production as the war raged on. The Dig for Victory campaign, launched in 1939, was a crucial part of the British war effort. With the threat of food shortages looming due to the disruption of imports, the government encouraged citizens to grow their own vegetables and fruits in their gardens, allotments, and even window boxes. This poster, produced during the war's later stages, underscores the continued importance of this campaign as the need for food production became more pressing than ever. The image of the foot, with its worn-out boot and the dirt clinging to its toes, symbolizes the hard work and dedication of the British people during this period. The poster's simple yet powerful message, "Dig for Victory still," encourages viewers to persevere and contribute to the war effort in their own way. The image of the spade and the soil evokes a sense of connection to the land and the natural world, emphasizing the importance of self-sufficiency and resourcefulness during wartime. This poster is a testament to the spirit of unity and resilience that defined the British people during WW2. It serves as a reminder of the sacrifices and hardships endured during this period and the collective effort required to overcome adversity. The image of the foot, the spade, and the soil remains a powerful symbol of the Dig for Victory campaign and the indomitable spirit of the British people during wartime.
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