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Milk and beer advertisements compete
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Milk and beer advertisements compete
Adjacent advertisements promoting milk and beer, London. Date: circa 1960s
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 23429774
© A The John Turner Photographic Collection / Mary Evans AA The John Turner Photographic Collection / Mary Evans
Adjacent Advertisements Alcohol Beer Billboard Lovely Milk Pint Pinta Promoting Springtime
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EDITORS COMMENTS
In this vibrant and intriguing image from the 1960s, two adjacent advertisements, each promoting a different beverage, capture the attention of passersby on a bustling London street. The milk advertisement, with its crisp, white background and the image of a jug overflowing with frothy milk and a glass of milk with a straw, exudes a sense of purity and nourishment. The use of the colorful flowers adds to the idyllic and springtime feel of the image. On the other hand, the beer advertisement, featuring a pint of beer in a frosted mug, evokes a sense of relaxation and enjoyment. The use of the pint glass and the foamy head on the beer adds to the enticing and inviting nature of the advertisement. The contrast between the two advertisements, with their distinct visual styles and messaging, highlights the diversity of choices available to consumers during this era. Despite their adjacent placement, the advertisements do not seem to compete with one another, but rather complement each other, showcasing the variety and abundance of options for thirsty Londoners. The image is a fascinating snapshot of a bygone era, when billboards and posters were a dominant form of advertising and the simple pleasure of a cool drink could be found in both a glass of milk and a pint of beer.
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