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Dodge Brothers van advertising Viyella
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Dodge Brothers van advertising Viyella
Dodge Brothers van advertising Viyella day and night wear.
circa 1930s
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 23274428
© Mary Evans Picture Library
Brothers Dodge Material Textile Textiles Vans Viyella Wear
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In this photograph, a Dodge Brothers van proudly displays its advertisement for Viyella, a renowned British textile brand, during the 1930s. The van's side is adorned with vibrant images of Viyella's day and night wear, showcasing the high-quality textiles that were popular during this era. The advertisement features various designs, including the iconic Clydella and Aza patterns, which were known for their intricate floral motifs and soft, comfortable feel. The van's design is a testament to the marketing strategies of the time, as businesses sought innovative ways to reach consumers in their daily lives. The use of a mobile billboard, such as a van, allowed companies like Viyella to reach a wider audience and create a lasting impression. The trees in the background add a touch of natural beauty and serenity to the scene, contrasting the industrial nature of the van and emphasizing the connection between Viyella's textiles and the natural world. Viyella's day and night wear was a staple in many households during the 1930s, known for its durability, comfort, and stylish designs. The brand's commitment to quality and innovation made it a trusted name in the textile industry, and its advertising efforts, such as this Dodge Brothers van, helped to solidify its position in the market. This photograph is a fascinating glimpse into the past, offering a glimpse into the marketing strategies and cultural trends of the 1930s. It also highlights the enduring appeal of Viyella's textiles, which continue to be cherished for their comfort and timeless designs.
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