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Advert for Milton against influenza 1918

Advert for Milton against influenza 1918


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Advert for Milton against influenza 1918

Advertisement for Milton sterilising fluid, recommended for preventing and relieving influenza at a time when Spanish flu was rapidly spreading across the world.
1918

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 23268774

© Illustrated London News Ltd/Mary Evans

Bacteria Cure Disease Disinfectant Epidemic Fluid Germs Illness Influenza Jul19 Medication Milton Nose Pandemic Prevention Sneeze Sneezing Spread Spreading Runny Sterilising


EDITORS COMMENTS
Amidst the chaos and uncertainty of the First World War, the rapid spread of Spanish Influenza in 1918 brought fear and desperation to communities around the world. In this poignant advertisement from the Illustrated London News, Milton Sterilising Fluid is presented as a beacon of hope against the deadly epidemic. The image depicts a mother tenderly caring for her sneezing child, her expression a mix of concern and determination. In the background, a soldier, likely returning from the front lines, looks on with a worried expression. The text of the advertisement assures readers that Milton Sterilising Fluid is not only effective in preventing the spread of influenza, but also in providing relief for those already suffering from its symptoms. The image of a sneezing nose, surrounded by ominous-looking germs and bacteria, underscores the importance of taking precautions against the disease. At a time when the world was grappling with the devastating effects of war and disease, the promise of Milton Sterilising Fluid offered a glimmer of hope. The advertisement encourages readers to "Keep your home free from the germs of Influenza" and "Help to stop the spread of this terrible disease." This powerful advertisement serves as a reminder of the resilience and resourcefulness of people during times of crisis, and the importance of taking preventative measures against illness, particularly during a pandemic.

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Milton influenza advertisement, 1919
Milton influenza advertisement, 1919

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