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Advert for Marshall & Snelgrove brassiere 1937
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Advert for Marshall & Snelgrove brassiere 1937
Woman modelling the new Gothic, with its fashionable bust-line.
1937
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 23047176
© Illustrated London News Ltd/Mary Evans
Bras Brassiere Brassieres Fabric Garment Garments Lingerie Marshall Modelling Moulds Push Snelgrove Undergarment Undergarments Underwear 1937
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Step into the allure of the 1930s with this advertisement for Marshall & Snelgrove's latest innovation in women's undergarments - the new Gothic bra. The image, published by Illustrated London News Ltd in 1937, showcases a woman gracefully modeling the fashion-forward lingerie. The bra's unique design, with its fashionable bust-line, was made possible through the use of advanced Cordex fabric and moulds. The result is a push-up bra that enhances the natural beauty of a woman's figure, offering a subtle yet noticeable boost. The Gothic bra, with its intricate detailing and elegant lines, was a testament to the artistry and innovation of the 1930s fashion scene. The era, also known as the Thirties, was characterized by its glamour and sophistication, and the new Gothic bra embodied the spirit of the times. The woman in the photograph exudes confidence and elegance as she poses for the camera, her posture perfect and her expression serene. The soft, flowing fabric of her dress complements the sleek lines of the bra, creating a harmonious balance between the inner and outer layers of her outfit. The use of natural light and subtle shading in the photograph adds to the ethereal quality of the image, making it a timeless piece of fashion history. The Marshall & Snelgrove Gothic bra was more than just an undergarment - it was a symbol of femininity, beauty, and the power of self-expression. This advertisement is a reminder of a bygone era, when fashion was an art form and lingerie was a work of art.
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