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Resistwhet coats advert
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Resistwhet coats advert
Resistwhet coats advert, 1909 Date: 1909
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Media ID 7402115
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In this advertisement from 1909, a woman and a man are shown standing in a rain-soaked street, their faces uplifted towards the heavens as they admire each other's new Resistwhet coats. The woman wears a long, elegant coat with a belted waist and a fur collar, while the man dons a more practical, double-breasted version with a hood. The raindrops glisten on their clothing, creating a striking contrast between the wet exterior and the dry, warm interior of the coats. The advertisement, which appears in black and white, is adorned with intricate illustrations and ornate typography. The tagline at the top reads, "Resistwhet Coats: Guaranteed to Keep You Dry in the Wettest Weather," emphasizing the coats' ability to protect against the elements. The copy below describes the coats as "waterproof, windproof, and breathable," making them the perfect solution for those living in rainy climates. The Resistwhet coat advertisement is a testament to the ingenuity of the clothing industry in the early 1900s. Raincoats had become a necessity for urban dwellers, and companies like Resistwhet were at the forefront of providing high-quality, effective solutions for staying dry in inclement weather. The advertisement's emphasis on the coats' ability to keep the wearer warm and dry would have resonated with consumers, who valued both style and functionality in their clothing choices. Overall, this advertisement is a fascinating glimpse into the past, showcasing the fashion trends, advertising techniques, and societal norms of the early 1900s. The image of the woman and man standing in the rain, united by their new Resistwhet coats, is a poignant reminder of the simple pleasures and shared experiences that bring people together.
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