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Advert for Wagram-auto, 1928, Paris
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Advert for Wagram-auto, 1928, Paris
Advert for Wagram-auto, 1928, Paris Date: 1928
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1. Title: "Roaring Twenties: Wagram-auto Advertisement, Paris, 1928" 2. Description: This advertisement from the Roaring Twenties, dated 1928, showcases the sleek and stylish Wagram-auto, a symbol of modernity and luxury in Paris. The image, filled with vibrant colors and bold typography, is a testament to the era's innovative advertising techniques. 3. Context: The 1920s, also known as the Jazz Age or the Age of Extremes, was a time of significant cultural, social, and technological change. The automobile industry experienced unprecedented growth, with companies like Wagram-auto capitalizing on the public's fascination with speed, freedom, and the latest technological advancements. 4. Design: The advertisement features a striking image of the Wagram-auto, its elegant lines and streamlined design emphasized by the contrast between the car's metallic sheen and the rich, textured background. The use of bold, geometric shapes and dynamic angles adds to the sense of movement and energy, while the vibrant colors and playful typography evoke the spirit of the Jazz Age. 5. Message: The advertisement's tagline, "La voiture la plus rapide et la plus belle de Paris" (The fastest and most beautiful car in Paris), speaks to the public's desire for speed, status, and aesthetic appeal. The image of a young, fashionable couple in the foreground, enjoying a leisurely drive through the picturesque streets of Paris, further emphasizes the car's association with luxury, freedom, and the good life. 6. Legacy: This advertisement is a fascinating glimpse into the past, offering a glimpse into the cultural and aesthetic values of the Roaring Twenties. Its bold design, innovative use of color and typography, and emphasis on speed and luxury continue to influence advertising and design today.
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