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Advert for Lucky Strike cigarettes, 1928
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Advert for Lucky Strike cigarettes, 1928
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Media ID 5872376
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1. Title: "Jazz Age Elegance: Lucky Strike Cigarettes, 1928" 2.. Step back in time to the Roaring Twenties, an era of flapper dresses, jazz music, and the rise of popular culture. This advertisement for Lucky Strike cigarettes, dated 1928, showcases the allure and sophistication that defined this iconic decade. The image features an elegant woman, dressed in the height of Twenties fashion, with a long, flowing dress, intricate beadwork, and a dazzling smile. She holds a pack of Lucky Strike cigarettes in one hand and a long, slim cigarette in the other, exuding an air of confidence and glamour. The background is adorned with Art Deco patterns, adding to the overall sense of luxury and style. Lucky Strike cigarettes were marketed as the "slim, elegant, and long" choice for discerning smokers. The tagline, "Reach for a Lucky Instead of a Sweet," encouraged women to make the switch from sweets to cigarettes as a sign of their independence and modernity. The use of the jazz motif in the advertisement further emphasized the connection between Lucky Strike and the vibrant, carefree spirit of the Jazz Age. This advertisement is a testament to the powerful influence of marketing during the 1920s, as companies sought to tap into the desires and aspirations of the young, urban population. The image of the sophisticated, jazz-loving woman with a pack of Lucky Strikes became an enduring symbol of the era, encapsulating the spirit of freedom, glamour, and self-expression that defined the Twenties.
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