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Jack Tar Tuna Fish advertisement, WW1
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Jack Tar Tuna Fish advertisement, WW1
Advertisement for Jack Tar tuna fish, a new fish food, suggested as an alternative idea during food shortages of the First World War. Date: 1918
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14155935
© Illustrated London News Ltd/Mary Evans
Advertisements Adverts Fisherman Jack Salt Shortages Tinned Tuna
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Amidst the tumultuous backdrop of the First World War, a new culinary innovation emerged as a potential solution to the escalating food shortages: Jack Tar Tuna Fish. This image, dating back to 1918, showcases an advertisement for this novel food item, which was touted as an alternative source of nourishment for the populace. The Great War had brought about significant disruptions to global food supplies, leading to rationing and scarcity in many parts of the world. In response, innovative ideas for new food sources began to surface. Enter Jack Tar Tuna Fish, a tinned tuna product that promised to deliver the taste and nutritional benefits of fresh fish, despite the challenges of wartime. The advertisement features an image of a jovial fisherman, clad in traditional sea-faring attire, holding aloft a tin of Jack Tar Tuna Fish. The tagline reads, "New Food from the Sea," emphasizing the product's novelty and its connection to the ocean. The text below the image highlights the fish's rich protein content and its ability to provide sustenance during these trying times. This advertisement serves as a fascinating glimpse into the past, offering a window into the creative ways in which people coped with the challenges of wartime. It also underscores the enduring appeal of fish as a source of nourishment and the ingenuity of those who sought to meet the needs of the population during times of scarcity.
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