A help yourself grocery

Wall Art and Photo Gifts from Mary Evans Picture Library

A help yourself grocery

Photograph taken from a United States supermarket in 1948, where Britains queues and rations are unknown. The concept of the supermarket where all manner of goods could be bought in one place, without the assistance of a shop keeper, and then paid for at a checkout, was first introduced in America where rationing did not feature following World War II. This picture was one of a series taken in an A&P supermarket; Americas largest chain begun in 1937 and with 1670 supermarkets by 1948

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Media ID 4370760

© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10217305

1670 1948 Assistance Begun Bought Chain Concept Feature Goods Grocery Introduced Keeper Largest Manner Paid Queues Rationing Rations Supermarket Supermarkets 1937

EDITORS COMMENTS
1. Title: "A New Era of Consumer Freedom: An Unforgettable 1948 Moment in American Supermarket History" This evocative black-and-white photograph captures a pivotal moment in American retail history, taken in a United States supermarket in 1948. The image stands in stark contrast to the familiar scenes of long queues and rationing that dominated Britain during the same post-World War II period. In this photograph, the concept of a self-service supermarket where an array of goods could be bought and paid for without the assistance of a shopkeeper had taken root, first introduced in the United States where rationing was unknown. The photograph is part of a series documenting an A&P supermarket, America's largest chain, which began in 1937 and boasted an impressive 1,670 supermarkets by 1948. The advent of self-service supermarkets marked a significant shift in consumer culture, offering the freedom to browse and select items at one's leisure. This new shopping experience, a far cry from the traditional, assisted purchasing model, was a testament to the burgeoning American economy and the post-war optimism that characterized the era. The photograph's historical significance lies in its depiction of a transformative moment in the retail landscape. The image invites us to reflect on the evolution of consumer culture, the democratization of shopping, and the impact of technological innovations on the way we purchase goods. This powerful photograph, with its timeless composition and poignant context, serves as a reminder of the past while offering a glimpse into the future.

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