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Harcourt Johnstone with Posters Promoting Export

Harcourt Johnstone with Posters Promoting Export


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Harcourt Johnstone with Posters Promoting Export

Harcourt Johnstone, Secretary to the Department of Overseas Trade and vice-Chairman of the Export Council, alongside posters featuring Labour Minister Ernest Bevin. The posters remind workers producing consumer goods that exports help earn capital to be put towards the war effort.
1940

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Media ID 14405538

© Illustrated London News Ltd/Mary Evans

Bevin Consumer Effort Ernest Ernie Export Exports Goods Harcourt Johnstone Manufacture Morale Overseas Sep16


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EDITORS COMMENTS
This evocative photograph captures Harcourt Johnstone, Secretary to the Department of Overseas Trade and vice-chairman of the Export Council, standing proudly among posters promoting exports during World War II. The year is 1940, and the backdrop of the image is set against the somber reality of the ongoing global conflict. The posters, featuring Labour Minister Ernest Bevin, remind workers producing consumer goods that their efforts are essential not only for the home front but also for the war effort. As the world grappled with the challenges of wartime production, the importance of exports became increasingly apparent. The capital earned from exports could be put towards the war effort, providing much-needed resources for the production of weapons, ammunition, and other essential supplies. The posters serve as a powerful reminder of the interconnectedness of the global economy during wartime and the crucial role that exports played in sustaining the war effort. Johnstone's steadfast gaze and determined expression convey a sense of resolve and purpose. He stands as a symbol of the collective spirit of the British people during this time, rallying workers to contribute to the war effort through their labor in the manufacture and production of consumer goods for export. The posters, with their stark, bold imagery and clear, concise messaging, were an effective tool in boosting morale and inspiring workers to give their all in the face of adversity. This photograph offers a poignant glimpse into the wartime spirit of cooperation and determination, as ordinary people came together to support the war effort in any way they could. The image stands as a testament to the resilience and resourcefulness of the British people during a time of great challenge and uncertainty.

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