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Fruit Label -- best Jaffa grapefruit
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Fruit Label -- best Jaffa grapefruit
Fruit Label -- Ruth best Jaffa grapefruit, packed by Z A Chelouche, produce of Palestine. Depicting a smiling woman with a tray of fruit balanced on her head. Date: 20th century
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Media ID 14121780
© Mary Evans Picture Library / John Maclellan
Balanced Best Fresh Grapefruit Israel Jaffa Label Packed Palestine Produce Ruth Tray
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This image showcases a cheerful woman from the 20th century, effortlessly balancing a tray filled with luscious, ripe grapefruits on her head. The label on the tray proudly displays the inscription, "Fruit Label -- Ruth Best Jaffa Grapefruit, Packed by Z A Chelouche, Produce of Palestine." The scene transports us back in time, evoking the rich history of fruit trade and agriculture in the Middle East. The grapefruits, known for their luscious sweetness and juiciness, were a prized commodity, particularly those from Jaffa, a coastal city in what is now Israel. The label, packed by Z A Chelouche, adds an intriguing layer to the story. Zion Avraham Chelouche was a prominent figure in the Palestinian citrus industry, and his name was synonymous with high-quality produce. The fact that this label bears his name suggests that the grapefruits were of exceptional quality. Despite the label's misprint, which omits the word "best," the image and the label's design exude a sense of pride and confidence in the product. The woman's radiant smile and the balanced tray of fruit convey the joy and satisfaction that comes with the harvest and the trade of fresh produce. This photograph offers a glimpse into the past, showcasing the vibrant culture and history of fruit production and trade in the Middle East. It is a testament to the enduring connection between people and the land, and the simple pleasure of enjoying fresh, ripe fruit.
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