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?Feel Boxed In... ??, 1996
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?Feel Boxed In... ??, 1996
?Feel Boxed In...??, 1996.Colour photolithograph recruiting poster published by the Armed Forces Careers Office, 1996. Date: 1996
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Media ID 14395114
© The National Army Museum / Mary Evans Picture Library
1996 Armed Boxed Careers Feel Forces Office Photolithograph Recruiting
Feel Boxed In...?
EDITORS COMMENTS
is a powerful and thought-provoking recruiting poster published by the Armed Forces Careers Office in 1996. This vibrant and colorful photolithograph image, measuring approximately 40 inches by 28 inches, was designed to capture the attention of potential recruits and encourage them to consider a career in the British Army. The central image of the poster features a young man, dressed in civilian clothes, standing in front of a large, imposing brick wall. His expression is one of frustration and confinement, as if he is feeling "boxed in" by the limitations of his current life. Behind him, the wall is adorned with symbols of conformity and monotony, such as a clock, a briefcase, and a stack of papers. However, at the bottom of the poster, a glimmer of hope emerges. A soldier in full uniform, embodying strength, confidence, and adventure, stands before an open gate, beckoning the young man forward. The caption below reads, "Join the British Army. Break free from the routine." The use of color and contrast in the poster is striking, with the bright red, white, and blue of the British Army uniform standing out against the muted tones of the brick wall and the gray, monotonous symbols of civilian life. The image is both visually appealing and emotionally resonant, appealing to the sense of adventure and desire for freedom that many young people feel. Overall, "Feel Boxed In...?" is a masterful example of graphic design and marketing, effectively conveying the message that a career in the British Army offers the opportunity to break free from the constraints of everyday life and embark on a new and exciting journey.
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