Feed the Guns Campaign - War Bonds
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Feed the Guns Campaign - War Bonds
A Feed the Guns campaign week to attract the populace in Britain to buy War Bonds to help " End the War". Separate campaigns of special weeks were " led off " by spectacular displays in Trafalgar Square, London, which was transformed for each occasion into something resembling a huge circus. Tanks or guns, as the case might be, were " parked " and surrounded with skilfully built imitation trenches and entanglements; barriers and huts were erected, painted scenery was provided to form a background, giant posters almost hid the facades of the National Gallery and the buildings surrounding the Square, and hundreds of thousands of people were attracted of a class which could probably not have been reached by any other form of appeal. Vast business was done during these Trafalgar Square weeks, sums running into many millions being invested during each. So great was the enthusiasm roused that some business firms actually marched down their employees with bands and flying flags to make their purchases of bonds during the prevailing excitement
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Media ID 4438117
© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10282597
Battle Field Bonds Campaign Circus Displays Feed Fields Guns Huge Imitation Martin Props Resembling Special Spectacular Staging Trafalgar Transformation Transformed Week Weeks Wind Mill Ww 1
EDITORS COMMENTS
This evocative photograph captures the spirit of the Feed the Guns Campaign in Trafalgar Square, London during World War I. The campaign, aimed at encouraging the British public to buy War Bonds, was launched with a series of spectacular weekly displays in the iconic square. Tanks and guns were strategically placed amidst intricately built imitation trenches and fortifications, creating an atmosphere resembling a grand circus. Barriers, huts, and painted scenery were erected, while giant posters concealed the National Gallery and surrounding buildings. The transformation of Trafalgar Square into a war-like scene attracted hundreds of thousands of people, primarily from working-class backgrounds, who were otherwise difficult to reach through conventional means. The enthusiasm was palpable, with businesses even organizing marches for their employees, complete with bands and flags, to make their War Bond purchases during the excitement. These Trafalgar Square weeks proved to be highly successful, with millions of pounds being invested during each event. The success of the campaign was a testament to the collective spirit of the British people during wartime, demonstrating their unwavering commitment to the war effort and their belief in the power of their financial contributions to help 'End the War.'
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