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Drink More Milk poster
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Drink More Milk poster
Poster issued by the National Milk Publicity Council showing a pretty, and wholesome looking dairy worker enjoying a glass of fresh milk
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 4419945
© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10252422
Calcium Council Dairy Dairymaid Health Healthy Marketing Milk Publicity Worker
EDITORS COMMENTS
1. Title: "A Toast to Nutrition: The Alluring Dairymaid and the National Milk Publicity Campaign of the 1930s" This poster, issued by the National Milk Publicity Council in the 1930s, showcases a pretty and wholesome-looking dairy worker, gracefully enjoying a glass of fresh milk. The image, evoking a sense of purity and health, is a testament to the marketing efforts of the National Milk Publicity Council during this era. The National Milk Publicity Council, established in 1923, was a non-profit organization dedicated to promoting the consumption of milk and dairy products in the United States. In the 1930s, as part of a larger campaign to boost milk sales, the Council launched a series of posters featuring attractive dairy workers, like the one depicted here, to emphasize the health benefits of milk and the purity of dairy farms. The poster's design is simple yet effective. The dairymaid, dressed in a traditional white blouse and apron, exudes a natural charm and beauty. She gazes directly at the viewer, inviting them to join her in a moment of relaxation and refreshment. The glass of milk, held in her hand, appears cool and inviting, with the golden liquid reflecting the light and creating a sense of freshness. The poster's historical significance lies in its role as a visual representation of the National Milk Publicity Council's efforts to promote milk consumption during a time when public health concerns and economic hardships were prevalent. The image of the dairymaid, enjoying a glass of milk, served as a powerful symbol of the health benefits associated with dairy products, particularly calcium, which was essential for strong bones and teeth. As we admire this beautiful and evocative poster, we are transported back in time to an era when the simple pleasure of drinking milk was celebrated as a symbol of health and vitality.
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