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Douglas Stuart advertisement by William Heath Robinson
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Douglas Stuart advertisement by William Heath Robinson
Advertisement for the bookmaker s, Douglas Stuart, designed by William Heath Robinson and featuring a typically crazy illustration of an entire family and their luggage on top of a horse to accompany the ads tag line, Theres absolutely no limit to what you can put on a horse if you tell Duggie all about it. Date: 1937
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Media ID 14132185
© Illustrated London News Ltd/Mary Evans
Advertisements Adverts Betting Burden Gambling Heath Laden Load Loaded Luggage Robinson Silly Stuart 1937 Bookies Bookmakers Douglas
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EDITORS COMMENTS
1. Title: "A Family's Unforgettable Journey: The Whimsical Advertisement for Douglas Stuart by William Heath Robinson (1937)" In the colorful annals of advertising history, few images have captured the public's imagination quite like this 1937 print by renowned British illustrator William Heath Robinson for Douglas Stuart, the bookmaker. The advertisement, brimming with humor and whimsy, features a fantastical scene that invites us to ponder the boundless possibilities of betting with Douglas Stuart. At the heart of the illustration lies a horse, its back laden with an extraordinary burden. A family, complete with parents, children, and an assortment of luggage, clings determinedly to the animal, their faces a mix of excitement and apprehension. The father, in a dapper suit and bowler hat, holds on tight to the reins, while the mother, in a stylish hat and coat, shields her children from the wind. The children, bundled up in coats and hats, cling to each other and to their belongings, their eyes wide with wonder. The tagline, "There's absolutely no limit to what you can put on a horse if you tell Duggie all about it," plays on the double meaning of the word "put," suggesting both the act of placing a bet and the physical loading of the horse. The absurdity of the scene is a testament to the power of imagination and the allure of the unknown that comes with gambling. William Heath Robinson, known for his intricate and humorous illustrations, masterfully brings this concept to life, creating an image that is as charming as it is absurd. The advertisement, a product of its time, offers a glimpse into the past and serves as a reminder of the enduring appeal of the unexpected and the power of a well-crafted advertisement to captivate and delight.
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