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Dollonds military spectacles advertisement, WW1
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Dollonds military spectacles advertisement, WW1
Advertisement for military spectacles, with specially constructed frames with large round eyes to give the best possible field of vision. Date: 1918
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Media ID 14166837
© Illustrated London News Ltd/Mary Evans
Accessories Adverts Frames Glasses Optical Optician Opticians Sight Sighted Spectacles Short Shortsighted
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In the heat of the First World War battlefields, every detail mattered for the soldiers' survival and success. Among the essential equipment and accessories that were meticulously designed to aid them in their mission was the Dollond military spectacles. This advertisement from 1918 showcases the innovative spectacles with specially constructed frames, featuring large round eyes to provide the soldiers with the broadest possible field of vision. Short-sighted or nearsighted soldiers often faced challenges in the trenches, as they had to navigate complex terrain, read maps, and identify enemy positions accurately. Traditional glasses were not suitable for the rigors of war, as they could easily shatter or fog up. Dollond, an esteemed optician firm, recognized the need for a solution and developed these military spectacles to address the soldiers' unique requirements. The frames were designed to be robust and lightweight, ensuring they could withstand the harsh conditions of the battlefield. The large round lenses offered an expansive view, allowing soldiers to quickly and effectively scan their surroundings for potential threats. Furthermore, the lenses were treated with a special coating to prevent fogging, ensuring clear vision during adverse weather conditions. This advertisement highlights the importance of innovation and adaptability during times of conflict, as companies like Dollond worked tirelessly to provide soldiers with the tools they needed to succeed on the battlefield. The military spectacles were a testament to the ingenuity and resourcefulness of the era, ensuring that even those with sight challenges could contribute to the war effort.
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