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Dewars whisky advertisement - swimming pool
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Dewars whisky advertisement - swimming pool
Advertisement for Dewars whisky featuring a group enjoying the jubilee spirit in the swimming pool. We wouldn t recommend combining whisky with swimming but no doubt this chap is going to enjoy a wee dram once hes out of his cozzie. Date: 1935
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Media ID 14346888
© Illustrated London News Ltd/Mary Evans
Advertisements Adverts Bathing Caps Dewars Energetic Exercise Jolly Pool Sept2015 Swimmers Swimming Swimsuit Whiskey Whisky 1935
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EDITORS COMMENTS
1. Title: "A Jubilee Dip and a Wee Dram: A 1935 Advertisement for Dewar's Whisky" 2. Description: This black-and-white photograph from 1935 showcases a lively scene of friends enjoying a sunny day by the poolside. The image, an advertisement for Dewar's Whisky, exudes the jolly and carefree spirit of the era. The group, dressed in stylish swimsuits and caps, engage in a playful moment in the pool, with one man poised to take a dive. 3. Background: The 1930s marked a significant period in advertising history, with companies employing creative and imaginative ways to sell their products. This advertisement for Dewar's Whisky is no exception. The image is not only visually appealing but also cleverly conveys the message that even after a vigorous swim, one can unwind with a glass of Dewar's. 4. Details: The men in the photograph are shown to be in great shape, with toned bodies and energetic expressions. Their swimsuits, complete with caps, are the epitome of fashionable 1930s swimwear. The pool, surrounded by lush greenery, adds to the idyllic setting. The only element out of place is the man on the poolside, who, despite being out of his swimming costume, is reaching for a bottle of Dewar's Whisky. 5. Legacy: This advertisement not only captures the essence of leisure and relaxation during the 1930s but also highlights the enduring appeal of whisky as a beverage to be savored after a hard day's work or an invigorating swim. The image remains a testament to the power of creative advertising and the ability to evoke a sense of nostalgia and joy. 6. Conclusion: This photograph, with its charming depiction of friends enjoying a sunny day by the pool and a wee dram of Dewar's Whisky, is a delightful glimpse into the past. It encapsulates the spirit of the 1930s and serves as a reminder of the simple pleasures in life. Despite the passage of time, the image remains as captivating and timeless as ever.
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