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Colour poster - British Military
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Colour poster - British Military
Making his Mouth Water, 1899. Colour photolithograph reproducing a poster advertising Wright & Greig Ltd, Distillers, Glasgow, Roderick Dhu Whisky, made by Tom Browne and Co, originally published by Wright and Greig Ltd 1899 (c). Showing a soldier on sentry duty in cold weather. Date: 1899
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Media ID 14158904
© The National Army Museum / Mary Evans Picture Library
1899 Alcohol Browne Calendar Cold Distillers Duty Glasgow Greig Guard Kilt Mouth Photolithograph Roderick Scots Sentry Spirit Spirits Whisky Wright
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EDITORS COMMENTS
This vibrant and humorous coloured photolithograph poster, originally published by Wright & Greig Ltd in Glasgow, Scotland, in 1899, showcases a Scots soldier on sentry duty in the cold weather, making his mouth water at the sight of a bottle of Roderick Dhu Whisky. The advertisement for the Wright & Greig Distillers' product, created by Tom Browne and Co, is a captivating representation of the 1890s Victorian era and the British military. The soldier, dressed in his kilt and tartan bonnet, is huddled over a wooden box, his face contorted in desire as he gazes longingly at the bottle of whisky. The frosty landscape in the background adds to the sense of isolation and the harshness of the soldier's duty. The use of bold colours and intricate detailing in the poster makes it a standout piece of advertising from the era. Roderick Dhu Whisky was a popular brand of Scotch whisky produced by Wright & Greig Ltd, a well-known distilling company in Glasgow. The company's advertisements often featured humorous and eye-catching designs to attract customers. This particular poster, with its depiction of a soldier craving a drink while on duty, would have been a welcome distraction for those living in the harsh conditions of the late 1800s. The poster is a fascinating glimpse into the past, offering a glimpse into the advertising techniques of the time and the daily life of a Scottish soldier in the late 19th century. Its vibrant colours and intricate details make it a must-have for any collection of historical posters or advertising memorabilia.
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