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Advertisement for Pepsodent toothpaste
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Advertisement for Pepsodent toothpaste
Advertisement for Pepsodent toothpaste -- female model wearing a yellow pullover with her arms raised aloft.
1959
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 11601149
© The Colin Sherborne Collection/Mary Evans Picture Library
1959 Aloft Colin Happiness Joyous Jumper Lipstick Models Pepsodent Pullover Raised Sherborne Sweater Teeth Toiletries Toothpaste
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EDITORS COMMENTS
1. Title: "A Radiant Smile and a Joyful Spirit: The 1959 Advertisement for Pepsodent Toothpaste Featuring a Young Woman in a Yellow Pullover" 2. In this advertisement from 1959, a young, radiant woman exudes happiness and joy as she raises her arms aloft, showcasing her gleaming white teeth. The woman, dressed in a cheerful yellow pullover, embodies the spirit of the era with her infectious smile and carefree attitude. 3. The advertisement, a testament to the power of Pepsodent toothpaste, was produced during the 1950s, a decade characterized by optimism, prosperity, and a renewed focus on personal appearance and hygiene. The woman's red lipstick and meticulously styled hair further emphasize the importance of beauty and self-care during this period. 4. The advertisement was captured in a studio setting, with the woman positioned against a plain backdrop to draw all attention to her beaming smile and the product she endorses. The use of a single, strong spotlight adds to the image's vintage charm and creates an almost theatrical effect. 5. Pepsodent toothpaste, a popular brand during the 1950s, was known for its ability to provide a deep clean and promote healthy, white teeth. The advertisement effectively conveys the brand's promise of a confident, beautiful smile through the use of an attractive model and the simple yet effective tagline, "Pepsodent: The Toothpaste for a Brighter Smile." 6. This photograph, a part of The Colin Sherborne Collection at Mary Evans Picture Library, offers a fascinating glimpse into the past and the advertising techniques used during the 1950s. It is a reminder of a time when a simple, happy smile could convey a world of meaning and sell a product.
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