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Chedlet and St Ivel cheese advertisement
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Chedlet and St Ivel cheese advertisement
Advertisement for Chedlet Cheese and St Ivel cheese, the forerunners perhaps of Dairylea triangles? Date: 1927
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Media ID 14128705
© Mary Evans Picture Library
Advertisements Adverts Cheese Cheeses Foods Portions Soft Triangles 1927
EDITORS COMMENTS
In this photograph from the 1920s, two iconic British cheese brands, Chedlet and St Ivel, take center stage. The image showcases the unique packaging and presentation of these soft, spreadable cheese varieties, which were forerunners to the popular Dairylea triangles that would later emerge in the dairy industry. The Chedlet cheese, wrapped in its distinctive blue and white paper, is displayed on the left side of the advertisement. Its smooth texture and versatility were highlighted in the ad copy, making it an ideal addition to sandwiches, crackers, or as a standalone snack. The St Ivel cheese, wrapped in its green and gold packaging, is displayed on the right side of the image. This cheese was marketed for its rich, creamy taste and was often used as a spread or dip. The photograph offers a glimpse into the history of these beloved cheese brands and the advertising techniques of the 1920s. The use of simple, bold typography and the focus on the individual cheese portions emphasized the convenience and affordability of these products, making them appealing to consumers during this era. The 1920s, also known as the Roaring Twenties, was a time of great innovation and change in the food industry. Advertisements like this one showcased the latest products and trends, and the soft, spreadable cheeses represented a departure from traditional hard cheeses, offering consumers new and exciting options for their meals and snacks. This photograph is a fascinating reminder of the rich history of food advertising and the evolution of the dairy industry in the 20th century. The image of Chedlet and St Ivel cheeses, with their eye-catching packaging and intriguing textures, continues to captivate viewers and transport us back to a bygone era.
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