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Burberry Burfron coat advertisement, WW1

Burberry Burfron coat advertisement, WW1


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Burberry Burfron coat advertisement, WW1

Advertisement for the Burfron weatherproof coat from Burberrys, ideal for the trenches, for airmen, for mounted men and for the motor cyclist. Date: 1916

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Media ID 14141414

© Illustrated London News Ltd/Mary Evans

Advertisements Adverts Burberry Burberrys Coats Waterproof Weatherproof Officers


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EDITORS COMMENTS
This evocative photograph captures the essence of the Burfron coat advertisement from Burberrys in 1916. The image showcases the versatility and durability of the Burfron coat, which was advertised as the ideal outerwear for various combatants during World War I. The trench scene sets the stage for the introduction of this weatherproof coat, designed to protect officers, soldiers, airmen, mounted men, and motorcyclists from the harsh elements of the battlefield. The Burfron coat, with its distinctive check pattern and belted design, was a testament to Burberry's commitment to creating functional and stylish clothing for the military. The advertisement emphasizes the coat's waterproof qualities, making it an essential addition to the uniforms of those serving on the front lines. The photograph captures the mood of the time, with soldiers and officers standing in the rain, their faces set with determination and resolve. The Burfron coat, with its ability to shield them from the elements, becomes a symbol of hope and resilience. This historical image offers a glimpse into the past, showcasing the importance of fashion and style even in the midst of war. The Burfron coat's enduring legacy continues to this day, with Burberry remaining a leading brand in the fashion industry, known for its iconic trench coats and commitment to innovation and quality.

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