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British Military Recruitment Poster, WW1

British Military Recruitment Poster, WW1


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British Military Recruitment Poster, WW1

Recruitment poster printed by Gale and Polden Limited, 1914 (c). Associated with Princess Louises Argyll and Sutherland Highlanders. Recruits wanted. Date: 1914

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Media ID 14158784

© The National Army Museum / Mary Evans Picture Library

Argyll Bagpipes Gale Highlanders Kilt Louise Louises Polden Recruiting Recruitment Recruits Scots Sutherland Wanted


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EDITORS COMMENTS
This evocative recruitment poster, printed by Gale and Polden Limited in 1914, calls for recruits to join the Princess Louise's Argyll and Sutherland Highlanders during the early stages of World War I. The image features a lone Highlander in full uniform, complete with kilt, bonnet, and bagpipes, standing against a backdrop of the Scottish countryside. The caption below the image reads, "Recruits Wanted," and the date, "1914," is prominently displayed. The Princess Louise's Argyll and Sutherland Highlanders were a renowned Scottish infantry regiment, known for their distinctive uniform and proud military traditions. The use of the bagpipes in the poster is a nod to the regiment's Scottish heritage and the rich musical history of the Highlands. As the first world war raged on in Europe, the British military faced a critical need for manpower. Recruitment posters like this one were a common sight in towns and cities across the United Kingdom, as the government and military sought to encourage young men to enlist and answer the call to duty. This poster is a powerful reminder of the sacrifices made by the men and women of the British military during the First World War. The image of the lone Highlander, standing proudly and ready to defend his country, continues to inspire and captivate audiences more than a century later. The poster is not only a significant historical artifact but also a testament to the enduring spirit of the Scottish people and their proud military traditions.

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