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Booths Dry Gin advertisement at Gargoyle club

Booths Dry Gin advertisement at Gargoyle club


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Booths Dry Gin advertisement at Gargoyle club

Advertisement for Booths Dry Gin showing George, the barman mixing some delicious cocktails. The Gargoyle Club on Meard Street was a regular haunt for many artists. Founded in 1925, it had been the epitome of decadent glamour, but by the 1950s had become a seedy drinking den. Francis Bacon and Lucian Freud were regulars. Date: 1934

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Media ID 14125595

© Illustrated London News Ltd/Mary Evans

Alcohol Barman Bars Bartender Clubs Cocktail Cocktails Drinks Gargoyle Mixing Nightclub Nightclubs Nightlife Venue Venues


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EDITORS COMMENTS
Step into the enchanting world of Booths Dry Gin at the notorious Gargoyle Club on Meard Street, London, as depicted in this advertisement from 1934. The image showcases George, the charismatic barman, expertly mixing two exquisite cocktails with an air of sophistication and flair. The Gargoyle Club, founded in 1925, was once the epitome of decadent glamour, attracting an array of artists and high society figures. By the 1950s, however, it had transformed into a seedy drinking den, with the likes of Francis Bacon and Lucian Freud among its regular patrons. The 1930s, a time of social and cultural change, were marked by a growing appreciation for the art of mixology. Booths Dry Gin, with its crisp and refreshing taste, became a staple in London's vibrant nightlife scene. This advertisement, with its evocative imagery and enticing promise of a delightful evening, would have surely enticed many to visit the Gargoyle Club and indulge in a Booths Dry Gin cocktail or two. As you gaze upon this photograph, you can almost hear the soft hum of conversation, the clinking of glasses, and the faint strains of jazz music wafting through the air. Transport yourself back in time and immerse yourself in the rich history of London's most intriguing nightspots.

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