Advert for Viyella childrens sleepwear 1936
Wall Art and Photo Gifts from Mary Evans Picture Library
Advert for Viyella childrens sleepwear 1936
Lets go to bed said sleepyhead. But lets first show you our nice new nightclothes. (Whose patterns came from Paris as you can plainly see). They won t shink or fade get thin and cold... They ll always be as warm as toast. And Mummy says they are the best for us... because they re all Viyella Date: 1936
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Media ID 14124154
© Mary Evans Picture Library
Dressing Gown Gowns Nightdress Nightdresses Nightwear Pyjamas Sleepwear 1936
EDITORS COMMENTS
Step into a charming slice of 1930s childhood with this advertisement for Viyella children's sleepwear, dated 1936. The image features a pair of adorable children, a boy and a girl, dressed in their new nightclothes, ready for bed. The boy dons a pair of pyjamas with a playful pattern, while the girl wears a pretty nightdress adorned with intricate floral designs. The patterns, as the text proudly proclaims, were inspired by the fashion capital of Paris. The advertisement assures parents that these nightclothes are of superior quality and durability. The text reads, "They won't shrink or fade, get thin and cold... They'll always be as warm as toast." This promise would have been a relief for parents during the chilly nights of the 1930s. The children's happy expressions and the cozy atmosphere of the scene further emphasize the comfort and appeal of these nightclothes. The Viyella brand was known for its high-quality cotton fabrics, and the advertisement effectively conveys the idea that these nightclothes were not only stylish but also practical and long-lasting. The use of the phrase "Mummy says they are the best for us" adds a personal touch and builds trust with the audience. This photograph offers a glimpse into the past, allowing us to appreciate the simple joys of childhood and the importance of a good night's sleep, even during the 1930s. The fashionable designs and the promise of warmth and durability continue to resonate with us today, making this advertisement a delightful piece of historical memorabilia.
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