Advert for Powell Duffryn 1944
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Advert for Powell Duffryn 1944
Phurnacite smokeless fuel. Phurnacite is increasing in popularity for Domestic Boilers, stoves and central heating Plants. It is regretted that supplies at present available cannot meet the growing demand in full. government priority consumers and users of AGA and ESSE cookers, for which Phurnacite is specially recommended by the makers, must have preference.
1944
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Media ID 14126021
© Illustrated London News Ltd/Mary Evans
1944 Boiler Boilers Coal Cooker Cookers Fuel Fuels Heat Heating Powell Product Smokeless Duffryn Esse
EDITORS COMMENTS
This 1944 advertisement from the Illustrated London News showcases the growing popularity of Phurnacite, a smokeless fuel produced by Powell Duffryn. Phurnacite was becoming increasingly preferred for domestic use in boilers, stoves, and central heating plants due to its ability to reduce smoke emissions and improve heating efficiency. However, the demand for this fuel was outpacing the available supply. The advertisement expresses regret that the current supply could not meet the full demand, but priority was given to government consumers and users of AGA and ESSE cookers. Phurnacite was specifically recommended by the makers of these cookers, highlighting its effectiveness and reliability in these appliances. The use of Phurnacite was not limited to just heating systems, but it was also gaining popularity as a fuel for cooking. The 1940s and 40s were marked by fuel shortages and rationing, making a smokeless fuel like Phurnacite a valuable resource for households. The advertisement emphasizes the importance of this fuel in providing warmth and cooking capabilities during this challenging time. The image in the advertisement features a cozy living room scene, with a fire burning brightly in the background, and a woman preparing food on an AGA cooker in the foreground. The caption below the image reads, "Phurnacite - The Smokeless Fuel for Domestic Heating and Cooking," emphasizing its versatility and importance in the daily lives of households during the 1940s.
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