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Advert for Pears soap in the Sudan 1887
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Advert for Pears soap in the Sudan 1887
A lasting memory of the British in the Sudan, the inscription on the rock reads " Pears soap is the best" The natives stand back in amazement
1887
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Media ID 14279564
© Illustrated London News Ltd/Mary Evans
1887 Conquest Formula Inscription Lasting Memory Natives Pears Reads Soap Sudan Toiletries
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EDITORS COMMENTS
This photograph, taken in 1887 in the Sudan, showcases an intriguing moment in history where the influence of the British Empire reached the farthest corners of the world. The image depicts a large rock inscription, proudly declaring "Pears soap is the best." Surrounding the inscription, a group of native Sudanese people stand in awe, gazing at the unfamiliar sight. During the late 1800s, the Victorian era, advertising began to take on new forms, and this Pears soap advertisement is a testament to that innovation. The British, having recently conquered the Sudan, left an indelible mark on the landscape, promoting their preferred toiletries as a symbol of progress and modernity. The Pears soap formula, renowned for its cleansing properties, had gained popularity in Europe and was now being introduced to the Sudanese people. The inscription on the rock, etched in the heart of the Sudan, served as a lasting reminder of the British presence and the impact their culture would have on the region. This photograph offers a unique glimpse into the past, capturing the moment when the world became a little smaller as ideas, products, and influences spread across continents. The image stands as a testament to the power of advertising, the enduring legacy of the British Empire, and the universal desire for cleanliness and improvement.
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