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Advertisement for Martell Cognac
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Advertisement for Martell Cognac
Advertisement for Martell Cognac, featuring a ship at sea, powered by sail and steam, of the kind used to export the product in 1851, the year of the Great Exhibition. This advertisement appeared at the time of the Festival of Britain, 100 years later.
1951
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Media ID 7191417
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1715 1850s 1851 1951 Alcohol Anchor Campion Cognac Crest Exposition Festival Martell Rigging Rough Sail Spirit Waves Year
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A Blend of Tradition and Innovation: The Illustrated London News Presents the Martell Cognac Advertisement from the Festival of Britain, 1951 Step back in time as we journey through the pages of history, to an era when the world came together to celebrate progress and innovation. This advertisement for Martell Cognac, published in the Illustrated London News during the Festival of Britain in 1951, transports us back to the year 1851 and the Great Exhibition. The image features a striking ship, a magnificent fusion of sail and steam power, cutting through the rough waves of the sea. The ship's coat of arms proudly displays the Martell crest, a testament to the rich heritage of this esteemed French spirit. The rigging sails billow in the wind, while the steam stack belches out plumes of smoke, symbolizing the perfect balance between tradition and modernity. As we gaze upon this evocative scene, we are transported back to the 1850s, an era when Martell Cognac was first exported to the far corners of the globe. The ship, reminiscent of the one that carried the first bottles of Martell Cognac across the English Channel, embodies the spirit of adventure and discovery that has defined this iconic brand for generations. The 1950s, with their nostalgic longing for a simpler time, provided the perfect backdrop for this advertisement. The Festival of Britain, held 100 years after the Great Exhibition, celebrated the achievements of the past and looked towards the future with hope and optimism. This advertisement, with its evocative imagery and rich history, encapsulates the essence of this spirit, inviting us to raise a glass to the past, present, and future of Martell Cognac.
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