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Advertisement for Lux Soap
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Advertisement for Lux Soap
Advertisement for Lux Soap - Why don t they use Lux? Date: early 20th century
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Clean Doll Dolls Fabric Hook Matchstick Owen Shrink Soap Washing Wool Woollen Woollens
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Why Don't They Use Lux? - Early 20th Century Advertisement for Lux Soap This advertisement for Lux Soap, dating back to the early 20th century, invites us to ponder the question, "Why Don't They Use Lux?" The image features a woman standing next to a washing line, admiring her freshly washed clothes. Hanging on the line are various items, including a pristine white shirt, a delicate blouse, a pair of woolen trousers, and a woolen sweater. In the foreground, a wooden doll with outstretched arms holds a bar of Lux soap, while a matchstick figure of a man stands nearby, looking longingly at the doll and the soap. The woman, dressed in an elegant turn-of-the-century outfit, looks pleased with the results of her washing, her expression conveying a sense of satisfaction and pride. The advertisement emphasizes the effectiveness of Lux soap in cleaning various fabrics, from delicate clothes to heavy woollens. The tagline "Shrink your washing" suggests that Lux soap helps to save time and effort by making the washing process more efficient. The use of a wooden doll and a matchstick figure adds a whimsical touch to the advertisement, making it both charming and intriguing. The image also highlights the importance of cleanliness in daily life, a value that continues to be relevant today. The woman's neatly pressed clothes and the pristine white shirt on the washing line are a testament to the importance of maintaining cleanliness, not just for personal hygiene but also for social and cultural reasons. Overall, this advertisement for Lux Soap is a fascinating glimpse into the past, showcasing the enduring appeal of cleanliness and the power of effective advertising.
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