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Advert / Lawrence / Squire
Personality endorsement of Whitbreads India Pale Ale: Gertrude Lawrence and Ronald Squire
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Media ID 4318346
© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10090983
Celebrity Endorsement Feathers Gertrude Lawrence Pale Personality Ronald Squire Techniques Toasting Tuxedo
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This photograph from 1934 showcases the elegant and charismatic duo, Gertrude Lawrence and Ronald Squire, endorsing Whitbread India Pale Ale. The image exudes an air of sophistication and glamour, transporting us back to the golden age of advertising in the 1930s. Gertrude Lawrence, a renowned British actress and singer, is seen gracefully holding a glass of the pale ale, her eyes sparkling with delight. She wears an elegant evening gown adorned with intricate beading and sequins, her hair styled in soft waves. Her expression is one of pure enjoyment, as if savoring every last drop of the beer. Ronald Squire, a distinguished English actor, stands beside her, also dressed in formal attire - a crisp tuxedo and bow tie. He raises a glass in a toast, his gaze fixed on Gertrude, creating an intimate and romantic atmosphere. The image is further enhanced by the use of props such as a table laden with a sumptuous feast and a large, ornate fireplace, adding to the sense of opulence and indulgence. The couple's endorsing of Whitbread India Pale Ale was a clever advertising technique used to appeal to the affluent and discerning consumer of the 1930s. The use of celebrities to endorse products was a relatively new concept at the time, and Gertrude and Ronald's endorsement helped to establish Whitbread India Pale Ale as a desirable and prestigious beverage. This photograph is not only a testament to the power of celebrity endorsements in advertising, but also a glimpse into the past, offering a glimpse into the elegance and sophistication of the 1930s.
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