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Advert / John Bull 1906
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Advert / John Bull 1906
Advertisement for John Bull magazine, edited by Horatio Bottomley: a hard hitter but never below the belt! Date: 1906
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Belt Bottomley Bull Edited Hard Horatio Press Respectable Hitter
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This advertisement for the John Bull magazine, published in 1906, showcases the charismatic and provocative figure of its editor, Horatio Bottomley. The image, reminiscent of a jovial sea captain, presents Bottomley as a 'hard hitter but never below the belt,' a man who was not afraid to speak his mind and challenge the status quo. The background of the print features a ship sailing on a tranquil sea, symbolizing the vast reach and influence of the magazine. The smiling, respectable middle-class gentleman in the foreground, with his top hat and cane, represents the magazine's target audience. Horatio Bottomley was a prominent figure in the British press during the early 20th century. He was known for his fiery rhetoric and his ability to stir up public opinion on various issues. His magazine, John Bull, was one of the most widely read publications of its time, with a circulation of over 200,000. Despite his controversial methods and provocative language, Bottomley's influence on British politics and society cannot be denied. He was a vocal supporter of imperial expansion and was instrumental in the formation of the Unionist Party. He also played a role in the Boer War and the First World War, using his magazine to rally public support for the British war effort. This advertisement is a fascinating glimpse into the past, offering a glimpse into the world of British journalism and the larger-than-life character of Horatio Bottomley. It is a reminder of a time when the press had a significant impact on public opinion and the political landscape.
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