Advert for Icy-Hot vacuum flasks 1916
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Advert for Icy-Hot vacuum flasks 1916
Keeps contents ice cold for 72 hours; hot for 24 hours, comes in container enameled in leather effect, with nickel-plated shoulder and drinking cup.
1916
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14114076
© Illustrated London News Ltd/Mary Evans
Beverages Cooling Drinks Flask Flasks Items Vacuum
EDITORS COMMENTS
Step back in time with this advertisement for Icy-Hot Vacuum Flasks, as featured in the Illustrated London News in 1916. During the tumultuous era of World War I, the simple pleasures of life, such as a well-preserved beverage, held great importance. This advertisement showcases the Icy-Hot Vacuum Flasks, a remarkable invention that promised to keep contents ice-cold for an astonishing 72 hours and hot for a impressive 24 hours. The flasks were encased in an enameled leather effect, adding a touch of sophistication and durability. The shoulder of the flask boasted a nickel-plated finish, while the drinking cup was also made of nickel for a sleek and elegant appearance. The advertisement highlights the versatility of the Icy-Hot Vacuum Flasks, suggesting they could be used for a variety of beverages, from refreshing iced drinks on sweltering summer days to steaming hot cocoa on chilly winter nights. The illustration depicts a soldier, likely on the front lines, enjoying a warm cup of coffee from his Icy-Hot Vacuum Flask, emphasizing the importance of such items during times of hardship. The Icy-Hot Vacuum Flasks were more than just a practical solution for preserving beverages; they were a symbol of comfort and luxury in the midst of adversity. This advertisement offers a fascinating glimpse into the past, showcasing the ingenuity and innovation that shaped the world over a century ago.
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