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Advert for Frontier by Joyce California shoes 1941

Advert for Frontier by Joyce California shoes 1941


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Advert for Frontier by Joyce California shoes 1941

Gallant and gay. if yours is a border-line case of not knowing whether to buy on style or economy, we d suggest you look at Cool-ees by Joyce. This Fronties model, for example, has a grand eye-catching swagger about it. What you don t see is the amazing amount of hard wear it will give; Joyce has scored a strategical victory for those whose taste outruns their income. Date: 1941

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Media ID 8202761

© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10252368

1941 California Flat Foot Wear Frontier Joyce Practical Shoe Shoes Slip Ww 2 Ww Ii War Time


EDITORS COMMENTS
Step into the 1940s with this stylish and practical advertisement for Joyce California's Frontier shoes, as featured in an advertisement from 1941. The image showcases a woman wearing a brown slip-on shoe with a bold, western-inspired design, aptly named the "Frontier" model. The advertisement boasts of the shoe's "grand eye-catching swagger," but what's not immediately apparent is the impressive durability these shoes offer. During World War II, many women found themselves facing financial challenges, making it a borderline decision to prioritize style over economy. Joyce California aimed to bridge this gap with their Cool-ees line, providing fashionable footwear that didn't compromise on quality or longevity. This Frontier model, in particular, represents a strategic victory for those whose taste outran their income. The advertisement's text reads, "If yours is a border-line case of not knowing whether to buy on style or economy, we suggest you look at Cool-ees by Joyce." The image of the woman in the advertisement exudes a sense of confidence and sophistication, making it a perfect representation of the Gallant and gay spirit of the era. The Frontier shoes, with their brown color and 1940s design, are a timeless addition to any wardrobe. This advertisement is a captivating glimpse into the past, showcasing the fashion trends and economic realities of the time. With its unique blend of style and practicality, the Frontier shoes by Joyce California continue to be a popular choice for those seeking a touch of vintage charm in their footwear.

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