Advert for electric cookers by Belling 1931

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Advert for electric cookers by Belling 1931

Happy ladies ! Belling has made electric cooking cheap. 1. New visible heat boiling-griller and fastest in the world. 2. Temset automatic oven control. 3. All gleaming white mottled enamel finish. Date: 1931

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Media ID 8202731

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1931 Automatic Belling Boiling Control Cooker Cookers Cooking Electric Electricity Enamel Free Goods House Hold Items Mottled Oven Ovens Stove Stoves Timer

EDITORS COMMENTS
Step into the electrifying world of modern kitchens with this charming advertisement for Belling's innovative electric cookers from 1931. The happy ladies in the image are excitedly gathered around the new Belling electric cooker, showcasing its latest features that were revolutionizing home cooking at the time. The advertisement boasts of the "New visible heat boiling-griller," which was the fastest in the world, allowing for quick and efficient cooking. The Temset automatic oven control was another groundbreaking feature, ensuring consistent oven temperatures and effortless baking. The all-gleaming white mottled enamel finish not only added to the cooker's sleek and stylish design but also made cleaning a breeze. The free-standing cooker was a must-have item for any household in the 1930s, as electricity was becoming increasingly accessible and affordable. The advertisement also highlights the convenience of electric cooking, with the tagline "Belling has made electric cooking cheap." This was a significant shift from traditional stoves that required fuel or gas, making cooking more accessible and affordable for a wider audience. The Temset timer, a feature that allowed for precise timing of cooking, was also a major selling point for the electric cooker. Overall, this advertisement showcases the excitement and innovation surrounding the introduction of electric cookers in the 1930s, and how Belling was at the forefront of this technological advancement.

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