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Advert for Dickins & Jones womens winter sports wear 1928
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Advert for Dickins & Jones womens winter sports wear 1928
Dickins & Jones, winter sports department, helping you choose the correct outfits for the season.
1928
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14249951
© Illustrated London News Ltd/Mary Evans
Department Dickins Jones Outfit Skiing Skiwear Sportswear Store Stores Wear 1928
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EDITORS COMMENTS
Step into the winter wonderland of Dickins & Jones Women's Winter Sports Wear, 1928. This advertisement from the Illustrated London News Ltd, showcases the latest fashionable and functional outfits for the season. The Winter Sports Department at Dickins & Jones stores is here to help women make the right choice for their winter activities. The image features a group of stylish women, each wearing the latest winter sports wear from Dickins & Jones. They are depicted engaging in various winter sports, from skiing down a snowy slope to ice skating on a frozen lake. The outfits consist of fashionable yet practical clothing, including ski suits, woolen coats, hats, and gloves. The use of bold colors and geometric patterns adds a touch of modernity to the traditional winter wardrobe. The 1920s, also known as the Roaring Twenties, was a time of great social and cultural change. Women's fashion evolved significantly during this period, with a focus on comfort, functionality, and individuality. Dickins & Jones recognized this trend and responded by offering a range of winter sports wear that allowed women to enjoy the outdoors while looking fashionable and chic. This advertisement is a testament to the enduring appeal of winter sports wear and the role that fashion plays in our lives. It invites us to imagine the thrill of the winter season and the excitement of trying on the latest trends. Whether you're hitting the slopes or simply enjoying a winter walk, Dickins & Jones Winter Sports Wear has you covered.
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