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Advert for Bradleys Furs, 1927
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Advert for Bradleys Furs, 1927
Advert for Bradleys Furs, London
1927
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Media ID 14237198
© Mary Evans / Jazz Age Club Collection
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Step into the roaring '20s and experience the glamour and elegance of Bradleys Furs in this advertisement from 1927. The image, published in a popular women's magazine, invites readers to 'Be as Smart as Eve' and join the fashionable crowd with a luxurious fur coat from Bradleys. The advertisement features an alluring young woman, dressed in the height of 1920s fashion, with a jazz record in hand and a mischievous smile on her face. The background is adorned with art deco patterns and geometric shapes, adding to the modern and sophisticated atmosphere. Bradleys Furs was a renowned furrier in London during the 1920s, known for its high-quality furs and innovative designs. The advertisement showcases a range of furs, from sleek minks to luxurious sable, each one promising to keep its wearer warm and stylish. The jazz record in the woman's hand is a nod to the popular jazz music of the era, which embodied the spirit of freedom and excitement. The age of the woman is not explicitly stated, but her youthful energy and trendy attire suggest that she is part of the younger generation that embraced the new trends and rejected the traditional norms of the past. This advertisement is a testament to the cultural shift that took place during the 1920s, when fashion became a form of self-expression and people embraced new trends and ideas. The image of the young woman with a jazz record and a fur coat represents the modern, independent, and fashionable woman of the era, who was not afraid to make a statement and stand out from the crowd.
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